Our Story

Naviar started in 2014 as a Tumblr blog and Soundcloud group.

A few months before launching the project, I was sitting in a coffee shop in my hometown and grabbed a book that was next to me: a haiku chapbook. 

I was listening to music while skipping through the book, and that’s when my mind somehow interpreted these two art forms as a unique, multi-sensory experience.

This happened at that time when I was struggling with my own creativity. It was becoming more and more difficult to find the time to make music, as life seemed to be pulling me towards more tangible goals. I wanted to find a way to be creative consistently.

In haiku poetry, the juxtaposition of two images or ideas and the consequent creation of a gap in the imagery gives the reader the chance to complete the poem with their own interpretation. Could this gap be filled by music instead of words?

What started in January 2014 as a personal project went on to become a wonderful creative community and a bridge between two art forms, which are much closer than I initially thought. 

Since its first challenge, the Naviar Haiku project has inspired thousands of songs by hundreds of composers scattered across the globe, hopefully serving as a source of inspiration for the artists looking for a thriving community and the right environment to express themselves.

Today, Naviar Records hosts events and collaborates with like-minded organizations around the world, publishes works by members and friends of its community, and continues its quest to encourage people to stay creative despite the hectic times we live in.

As far as I know, the word “Naviar” doesn’t mean anything. When I thought about starting a music community, I wanted to give it a unique name that would mean something to me. So, I used an acronym of my mother's name, Ivana.

Naviar Principles

Naviar is based on the following principles:

Artists who are part of a community make stronger works.

Honest feedback from a like-minded creator can be invaluable, and artists need the right environment to hone their craft. That’s why Naviar’s aim has always been to develop a genuine, open-minded, worldwide community.

Support the new and the unconventional.

This is a place where journeys begin, where artists can experiment freely, and where all voices are heard.

People need a reason to stay creative.

Motivation and consistency are crucial. With its regular projects, Naviar wants to make sure artists will always find a reason to create something new.

Supporting the members of the community in any possible way.

We do so by releasing their albums, promoting their projects, or in any other way the constantly evolving creative industry allows. 

Explore uncharted territories with an open mind.

This is a great time to be a creator, as there are endless possibilities and audiences. Since 2014, Naviar has evolved and will continue to do so, bearing in mind the principles that have guided it this far.

The Team

Naviar is run by Marco Sebastiano Alessi, with the invaluable support of the following people:

  • Katrin Battiston: marketing, social media
  • Malgorzata Fricze: booking and sync opportunities
  • Sadiq Ur Rahman: admin
  • Argelia Santiago Rembau: music copywriter
  • Jill Marie Mascariñas: virtual assistant


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